"Well considered furniture for the informed"
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Who We Are

SMOW was founded in Germany in 2002 by two ex-Vitra employees with a love of design but with an entrepreneurial streak. They wanted to start their own company offering some of the  best designed products in Europe.  SMOW Germany has grown now to  five (smow) rooms and an online shop.

Now the SMOW brand is in Australia,  offering authentic and unique European designed and manufactured products. Also started by experienced furniture professions with entrepreneurial streaks. They worked with some of the World’s leading furniture  brands. In Australia you can access some of the  most unique products online and in the first Australian (smow) room  in Manly at Berrin’s co-working space.


Alan Boyd 

Alan originally trained as a cabinet maker in the shipyards of Scotland; he is now based in Sydney.  He has worked in various roles in the furniture industry for over 30 years,  becoming the Director of Herman Miller Australia in 2002.  His role was expanded to cover the Asian region in charge of HM ranges of classic furniture. He also worked with the Eames Office in Los Angeles creating Eames events and exhibitions through-out Australia, China, Indonesia, Japan, Taiwan and Thailand to communicate, preserve and extend the work of Ray and Charles Eames.  He left Herman Miller in 2009 and since then has had a “few hats” including consulting with local and international furniture companies.

He is regularly asked to speak at design events in Australia and internationally, he also writes in design publications and blogs under the handle “thechairmaven”


Lucy Acheson 

With an architect as a father appreciation of good design was a fundamental part of growing up in New Zealand; however Lucy eventually trained as an Occupational Therapist and this led to her setting up her own practice in the field of injury prevention and health and safety. Working with employers and employees to maximize function and prevent injuries led to an ongoing professional and personal interest in furniture design and completion of a post graduate Diploma in Ergonomics.

Family and travel put the career on the “back burner” at times but the passion for furniture that is both beautiful and functional is constant. Lucy currently enjoys working in aged heath care and in customer care at (smow).